Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

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Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.

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ISBN13 9780789038036
ISBN10 078903803X
Pàgines 132
Any Edició 2008
Fecha de publicación 22/02/2008
Idioma Alemany, Francès

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Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation (Alemany, Francès)

Name: Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
Price: 74.10 EUR
Availability: OutOfStock
ISBN: 9780789038036