Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Detalles del libro

Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.

ISBN13 9780789038036
ISBN10 078903803X
Páginas 132
Año de Edición 2008
Fecha de publicación 22/02/2008
Idioma Alemán, Francés

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Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation (Alemán, Francés)

Name: Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
Price: 74.10 EUR
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ISBN: 9780789038036