Detalls del llibre
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.
With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.
- Autor/a Malcolm McDonald
- ISBN13 9780749478216
- ISBN10 0749478217
- Pàgines 192
- Any Edició 2026
- Fecha de publicación 13/05/2026
- Idioma Alemany, Francès
Ressenyes i valoracions
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (Alemany, Francès)
- De
- Malcolm McDonald
- |
- Kogan Page (2026)
- 9780749478216



