Detalls del llibre
First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling products and services. It will take the salesperson through the course of the sales process in an informative and entertaining way. Selling Services and Products begins by establishing an understanding of customers' needs and moves through getting an appointment to meet them, to the moment when the sale is closed. It examines the differences between selling services and products and consolidates that information by an exercise at the end of each chapter. Everybody constantly makes transactions of one kind or another, so the selling process embodies a fundamental human activity -the need to persuade somebody about something, so that both parties benefit. This book will profit not only sales executives, but everyone. This unique pocket guide is a must for sales and marketing managers and students.
Llegir més - Autors Peter Morris, Malcolm McDonald
- ISBN13 9781138167629
- ISBN10 1138167622
- Pàgines 96
- Any Edició 2017
- Fecha de publicación 24/04/2017
Ressenyes i valoracions
Pocket Guide to Selling Services and Products
- De
- Peter Morris, Malcolm McDonald
- |
- ROUTLEDGE (2017)
- 9781138167629



