This edited volume presents for the first time a broad, multi-disciplinary examination of Pasargadae by experts from both outside and within Iran. It specifically focuses on those disciplines that are absent from existing studies, such as ethnography, tourism and museum studies providing valuable insights into this fascinating place. In conclusion, the book argues that to understand World Heritage sites and their problems fully, a holistic approach should be adopted, which considers the manifold of perspectives and issues and it puts forward a novel approach to the question of heritage, representation and construction of collective identity from the framework of place.