In this focused and concise primer, Will C van den Hoonaard reacquaints researchers with one of the most basic tools of their discipline. Originating with Herbert Blumer in the 1950s, a sensitizing concept uses the language and expression from the research participant's perspective and sensitizes the researcher to more fruitful lines of enquiry. The author presents the history of the sensitizing concepts technique as well as practical applications for its use. Using this book, the novice researcher can get started on developing research questions and writing up the research by drawing proper generalizations.