Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• create totally new concepts from combinations of old ones
• focus your advertising, your business, and your life.