Detalls del llibre
Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:
- A behind-the-scenes look at how news is made
- Complete guidelines to creating compelling messages
- Specific messaging formulae for building trust when the news is bad
- Step-by-step strategies for managing hostile or relentless questions
- Insider tips on how to identify and handle misleading questions
An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
- Autor/a Jeff Ansell
- ISBN13 9780470543948
- ISBN10 0470543949
- Pàgines 256
- Any Edició 2010
- Fecha de publicación 19/10/2010
- Idioma Alemany, Francès
Ressenyes i valoracions
When the Headline Is You: An Insider's Guide to Handling the Media (Alemany, Francès)
- De
- Jeff Ansell
- |
- John Wiley (2010)
- 9780470543948



