Detalls del llibre
This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ?digital' world, and how to avoid classic mistakes.
In short, this is all you need to know about marketing.
Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing
- ISBN13 9780857081506
- ISBN10 0857081500
- Pàgines 288
- Any Edició 2011
- Fecha de publicación 07/06/2011
- Idioma Alemany, Francès
Ressenyes i valoracions
What You Need to Know About Marketing (Alemany, Francès)
- De
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- John Wiley (2011)
- 9780857081506



