This graphically delightful primer handily defines the seven characteristics of good design and shows why it matters! What do a folding bicycle, umbrella, toilet brush, and water bottle all have in common? They are examples of good design--something we often recognize but can't express in words.

This book by a 40-year design-industry veteran targets creatives of all ages, including tweens, teens, and STEAM students and their parents, by making a complex subject accessible.

• Each of the seven chapters defines and explains a characteristic of good design, accompanied by five examples of product designs rendered in cut-paper art.
• The colorful artwork and clear, simple language make complex and sometimes abstract ideas easy to understand.
• Readers will see a wide range of everyday objects that meet the criteria for good design: works well, looks good, opens our minds to new ideas, improves lives, brings joy, is innovative, and stands the test of time.