Through highly visual, step-by-step tutorials and inspiring profiles on some of the world's most successful crafters, Tu talent es tu negocio delivers all the advice and vision that today's crafters need to take their brand or business forward into a new realm. Step into the workspaces, shops and online personalities of those global designers and expert makers who have turned the art of craft --be it knitting, crochet, sewing, jewelry-making, paper engineering or printing --into a successful business model. Get top tips on how to merchandise and sell items online, at craft fairs, at markets, in shops or at pop-up events or exhibitions. Plus, learn how to build a personality-driven brand, create and write a better blog or website, document your work through better photography and analyze your results to help take your business into the future.

Torie Jayne studied fashion at Kingston University, and then got her first job in New York, designing for American Eagle Outfitters. Returning to London, she worked for many high-street brands, including Marks & Spencer and Zara, designing collections for everything from swimwear to denim. In 2009 she started her blog, toriejayne.com, to share her passion for crafts and interiors.