Detalls del llibre
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
- Autors Teresa Heath, Mona Moufahim, Lisa O'Malley
- ISBN13 9781032908977
- ISBN10 1032908971
- Pàgines 165
- Any Edició 2025
- Fecha de publicación 30/06/2025
Ressenyes i valoracions
Towards Transformative Education in Marketing Challenging Rhetoric and Embracing Change
- De
- Teresa Heath, Mona Moufahim, Lisa O'Malley
- |
- ROUTLEDGE (2025)
- 9781032908977



