The study of tourism as a complex social trend is growing in importance as it receives recognition as a force far more significant than economic, environmental and social analyses convey. This volume explores tourism as a significant phenomenon in both generating and receiving societies, examining methods and cases that demonstrate, develop and affirm tourism's essentially visual nature. Tourism-related methodologies such as photographs, souvenirs and advertising material are used to discuss findings. It is essential reading for researchers and students in tourism and related subjects.