A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him (Michael Lewis, author of LIAR'S POKER)Genuinely fascinating and frequently startling . . . The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come (Scotland on Sunday)A wonderfully offbeat study of that little-understood phenomenon, the social epidemic (Daily Telegraph)

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.