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The Routledge Handbook of Destination Marketing
The Routledge Handbook of Destination Marketing

Detalls del llibre

A critical review of destination marketing / Sevda Sahilli Birdir, Ali Dalgiç, Kemal Birdir -- Destination marketing organisations: Roles and challenges / Vanessa GB Gowreesunkar, Dr Hugues Séraphin, Alastair Morrison -- Destination marketing research / Drita Kruja -- Marketing tourism experiences / Merve Aydogan Cifci, Gurel Cetin, Fusun Istanbullu Dincer -- Entrepreneurial marketing in tourism and hospitality: how marketing practices do not follow linear or cyclic processes / Frode Soelberg, Frank Lindberg, Øystein Jensen -- Destination marketing and destination image / Sevda Sahilli Birdir, Ali Dalgic, Kemal Birdir -- Destination attachment: conceptual foundation, dimensionality, antecedents and outcomes / Girish Prayag -- Service quality and marketing / Ibrahim Yilmaz -- Management and marketing / Sam Sarpong -- Marketing destinations to customers from diverse generations / Medet Yolal -- Marketing destinations to domestic travelers / Shailja Sharma, Rahul Pratap Singh Kaurav -- Marketing destinations through events: Research on satisfaction and loyalty in festivals / María-Pilar Llopis-Amorós, Irene Gil-Saura, María-Eugenia Ruiz-Molina, Martina G. Gallarza-Granizo -- Senior tourism: An emerging and attractive market segment for destinations / Adela Balderas- Cejudo, George W. Leeson, Elena Urdaneta -- Value-satisfaction-loyalty chain in tourism: a case study from the hotel sector / Martina G. Gallarza, Giacomo Del Chiappa, Francisco Arteaga -- Destination Brand Potency: A Proposition Framework / Gaunette Sinclair-Maragh -- Communication strategies for building a strong destination brand / Maja S?eri?, Maria Vernuccio -- Brand personality and destination marketing / Kostas Alexandris -- Gastronomy tourism as a marketing strategy for place branding / Albert Barreda -- Understanding destination branding strategies for hospitality and tourism engagement in an intelligent rural community / Samuel Adeyinka-Ojo, Vikneswaran Nair -- A critical review of tourists' behaviour / Ugur Çaliskan -- Destination decision making and selection process / Kurtulus Karamustafa, Kenan Gullu -- A critical review of consumer trends in tourism and destination marketing / Christine A. Vogt, Jada Lindblom -- Online travel information and searching behavior / Jie Kong, Gang Li -- Psychology of pricing / Aytug Arslan, Hakan Boz, Erdogan Koc -- Revisiting destination loyalty: An examination of its antecedents / Christina G. Chi -- Role of tourist emotions and its impact on destination marketing / Soma Sinha Roy -- Holiday or no holiday! How much power children have over their parent by choosing traveling pattern and preferred travel destination? An explorative study in Medan, Indonesia / Christie Xu & Christian Kahl -- Personal values, quality of the tourism experience and destination attributes: The case of Chinese tourists in Egypt / Omneya Mokhtar Yacout, Lamiaa Hefny -- Corporate social responsibilty and sustainability in tourism / Huong Ha -- Consumers' environmental attitudes and tourism marketing / Hsiangting Shatina Chen -- A review on green experiential quality, green farm image, green equity, green experiential satisfaction and green behavioral intentions: The case of Green World Ecological Farm / Hung-Che Wu -- Innovations in destination marketing / Evrim Çeltek, Ibrahim Ilhan -- Innovation in product/service development and delivery / Osman Ahmed El-Said Osman -- Sharing economy and destination marketing / Adam Pawlicz -- Innovative approach to destination marketing / Marie Chan Sun, Robin Nunkoo -- Impact of internet and technology on tourist behavior / Aviad A Israeli, Swathi Ravichandran, Shweta Singh -- Consumer empowerment in the hospitality industry / Jeynakshi Ladsawu, Robin Nunkoo -- Evolving destination and business relationships in online distribution channels: Disintermediation and re-intermediation / Marios Sotiriadis -- How to successfully handle online hotel reviews: practical recommendations / Beykan Çizel, Edina Ajanovic -- Destination marketing: Approaches to improve productivity in an era of technology disruption / Yinghua Huang.
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  • Autors Dogan Gursoy, Christina (Michigan State University) DeJong
  • ISBN13 9781138118836
  • ISBN10 1138118834
  • Pàgines 533
  • Any Edició 2026
  • Fecha de publicación 15/05/2026
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