Detalls del llibre
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
- Autors Oriol Iglesias, Nicholas Ind, Majken Schultz
- ISBN13 9781032252599
- ISBN10 1032252596
- Pàgines 512
- Any Edició 2026
- Fecha de publicación 18/05/2026
Ressenyes i valoracions
The Routledge Companion to Corporate Branding
- De
- Oriol Iglesias, Nicholas Ind, Majken Schultz
- |
- ROUTLEDGE (2026)
- 9781032252599



