Detalls del llibre
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
- Autors Eleonora Pantano, Francesca Serravalle
- ISBN13 9781032308838
- ISBN10 1032308834
- Pàgines 206
- Any Edició 2024
- Fecha de publicación 01/05/2024
Ressenyes i valoracions
The Role of Smart Technologies in Decision Making Developing, Supporting and Training Smart Consumers
- De
- Eleonora Pantano, Francesca Serravalle
- |
- ROUTLEDGE (2024)
- 9781032308838



