"The Moralisation of Tourism puts today's critique of tourism in historical context, and outlines a distinctly moral conception of modern tourism, identifying a áNew Moral Tourist', by drawing on a range of contemporary examples. It is a wide-ranging critique, looking at both the effect the New Moral Tourism has on the holidaymaker, and the effect it has on the host societies in terms of development opportunities. Travel that is ánon-intrusive' and álow impact' is seen as a way of reconnecting with nature and rediscovering lost truths. However, not only does this deference to the destination create new barriers between people - people who are defined by their differences rather than what they have in common - but it also has a negative impact in the field of development." The Moralisation of Tourism critiques a number of assumptions that are rarely challenged - that the package tourism boom has been destructive and that nature-based tourism is somehow 'ethical'. It argues that eco-friendly and culturally concerned tourism is based on the false premises of environmental and cultural fragility, and of a surfeit of individual freedom for tourists. Using a host of international examples from the industry, the media and non-governmental organisations, Jim Butcher examines what the advocates of ánew tourism' see as being wrong with Mass Tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays.