7.1.2 Epicureanism and the principle of durability -- 7.1.3 Stoicism and the ordered design of the world -- 7.1.4 Scepticism: A consequence of our epistemological limitations -- 7.2 The core conceptual framework of morality -- 7.2.1 Happiness, rightness, and reason -- 7.2.2 Autonomy -- 7.2.3 The principle of durability, the Golden Rule, and morality's prescriptive character -- 7.2.4 The incompleteness of moral philosophy -- 8 From the Moral Implications of 'the Other' to Kantian Moral Philosophy -- 8.1 The Golden Rule and the moral implications of 'the Other' -- 8.1.1 The Golden Rule -- 8.1.2 Prescriptivism and the Other -- 8.2 Christianity and moral philosophy -- 8.3 Kantian moral philosophy -- 9 Prudence, Morality, and Feelings -- 9.1 Introducing contractarianism -- 9.2 Morality and game theory -- 9.3 Modern contractarianism and the libertarian argument -- 9.4 'Moral sense' doctrines in ethics -- 10 Utilitarianism, Consequentialism, and Pragmatism -- 10.1 The 'vulgar' version of utilitarianism and its critiques -- 10.1.1 Utilitarianism is an egoistic doctrine -- 10.1.2 Utilitarianism does not respect the individual -- 10.2 John Stuart Mill's version of utilitarianism -- 10.3 Consequences and moral judgements -- 10.4 Pragmatism and the meaning of truth -- Concluding Remarks of Part II -- Part III The Market, Moral Knowledge, and the Allocation of Resources -- Introduction to Part III -- 11 The Market and Economic Theories: From Wealth to Ophelimity -- 11.1 Adam Smith and The Wealth of Nations -- 11.1.1 The Wealth of Nations and the market -- 11.1.2 The moral character of Smith's The Wealth of Nations -- 11.2 Utilitarianism and the 'principles of economies' -- 11.2.1 Normative concerns and positive methodology -- 11.2.2 Economic or material well-being, and just well-being -- 11.2.3 Well-being and economic facts -- 11.3 Utility versus ophelimity