Drawing upon a range of perspectives from textual and cultural studies, this book synthesizes textual, contextual and audience analysis into an overall picture of meaning making. Using examples ranging from Balzac to 'blonde' jokes, modernist poetry to milk cartons, the book discusses the factors that contribute to the formation of meaning." "In the cultural study of texts, the author argues that texts, contexts and practices are equally important. Meaning making takes place in the articulation between these different elements. In The Cultural Analysis of Texts, Mikko Lehtonen develops a model to enable examination of all three areas." "This book will be for students of critical theory and practice, popular culture, media and communication and cultural studies.