This book investigates the current and potential roles of food consumption to address sustainability challenges in China.

Focusing on the megacity of Guangzhou, it looks at sustainability and food from the perspectives of government, commercial, and third sector actors, and through the lived experiences of consumers. It charts the rapidly transforming landscapes of retail across urban China and the ways they are shaping and are shaped by everyday food consumption practices. Using a multi-method research approach of quantitative and ethnographic data, it provides readers with a rich and comprehensive understanding of the relationships and tensions between contemporary practices of food consumption and pressing sustainability challenges. It unpacks the complex foodscape in contemporary Chinese cities, from traditional wet markets to online deliveries, from supermarkets to farmers markets and alternative food providers, to understand the values and practices promoting and hindering sustainability in food consumption.

The book is intended for academics from advanced undergraduate level through to Masters, postgraduates and scholars across key social science disciplines including Geography, Sociology, Anthropology, and Business, and internationally given the global interest in the focus on China.