"Subscribe Now! is the most persuasive concert ticket seller since Beethoven wrote his nine symphonies. Buy it, borrow it, steal it, but get your hands on it."Ralph BlackAmerican Symphony Orchestra League"Danny Newman has become a household word to America's cultural institu- tions. He is a unique figure in the American performing arts It would be easier to list those organizations which have NOT tapped his fantastic stream of ideas and his brilliant articulation in favor of pushing the arts where it matters most-with the public.The Houston Chronicle**I consider his services indispensable. Danny's advice allowed us to make the enormous subscription gains we made, without which Actors Theatre would have closed in our first year. Danny provides the theatres with operating funds and is particularly valuable to new theatres and theatres not using his methods before."Jon Jory. Producing DirectorActors Theatre of LouisvilleDanny Newman's book is 'must reading for all cultural impresarios. It's the definitive study on how to increase attendance for symphonies, ballets, operas and music festivals,Iry Kupcinet Chicago Sun-Times**The most knowledgeable subscription man in America.Cincinnati Post and Times-Star"The gift of Danny's knowledge and expertise increased San Diego Opera's season ticket sales over 300%. This success permitted us to grow in a way unknown before!"Kenneth K. Caswell, General ManagerSan Diego Opera**The best single book on how to build an audience."Dick Weaver,Association of Theatrical Press Agents and Managers"-Publisher