Detalls del llibre
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
- Autor/a Kathleen Fearn-Banks
- ISBN13 9781138371729
- ISBN10 1138371726
- Pàgines 108
- Any Edició 2018
- Fecha de publicación 18/09/2018
Ressenyes i valoracions
Student Workbook to Accompany Crisis Communications A Casebook Approach
- De
- Kathleen Fearn-Banks
- |
- ROUTLEDGE (2018)
- 9781138371729



