Detalls del llibre
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
Llegir més - Autor/a Essam (Cairo University) Ibrahim
- ISBN13 9780198856764
- ISBN10 0198856768
- Pàgines 600
- Any Edició 2022
- Fecha de publicación 02/06/2022
- Idioma Alemany, Francès
Ressenyes i valoracions
Strategic Marketing: Creating Competitive Advantage (Alemany, Francès)
- De
- Essam (Cairo University) Ibrahim
- |
- Oxford University Press (2022)
- 9780198856764



