Detalls del llibre
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
Llegir més - Autor/a Lucy Küng-Shankleman
- ISBN13 9781529773699
- ISBN10 1529773695
- Pàgines 280
- Any Edició 2023
- Fecha de publicación 25/12/2023
- Idioma Alemany, Francès
Ressenyes i valoracions
Strategic Management in the Media: Theory to Practice (Alemany, Francès)
- De
- Lucy Küng-Shankleman
- |
- SAGE Publications Ltd (2023)
- 9781529773699



