"Art I : Framing Sport, Media and Mega-Events -- The Curious Case of the Megasporting Event: Media, Mediatization and Seminal Sports Events / Andrew C. Billings and Lawrence A. Wenner -- Sports Mega-Events: Mass Media and Symbolic Contestation / John Horne -- Media Events, Mega-Events and Social Theory: From Durkheim to Marx Richard Gruneau and James Compton -- Part II: MegaMedia Sport Event Studies -- 28 Olympic Summers: Historical and Methodological Reflections on Understanding the Olympic Mega-Event / Alan Tomlinson -- 22 Olympic Winters: The Media and the (Non)Making of the Games / Pirkko Markula -- The FIFA World Cup: Media, Football and the Evolution of a Global Event / Richard Haynes and Raymond Boyle -- The Rugby World Cup Experience: Interrogating the Oscillating Poles of Love and Hate / Toni Bruce -- The International Cricket Council World Cup: A Second Class MegaMediaSport Event? / Dominic Malcolm and Thomas Fletcher -- Wimbledon: A MegaMediaSport Tradition / Eileen Kennedy, Laura Hills, and Alistair John -- The Masters Golf Tournament: Media Mega-Event and the Environment Meet the Augusta National Syndrome / Brad Millington and Brian Wilson -- Tour de France: Mediatization of Sport and Place / Kirsten Frandsen -- The Monaco Grand Prix and the Indianapolis 500: Projecting European Glamour and Global Americana / Damion Sturm -- The AFC Asian Cup: Continental Competition, Global Disposition / David Rowe -- Super Bowl: Mythic Spectacle Revisited / Michael R. Real and Lawrence A. Wenner -- The World Series: Baseball, American Exceptionalism and Media Ritual / Michael L. Butterworth -- The NCAA Basketball Championships: March Madness Goes Global / Bryan E. Denham -- The X Games: Re-imagining Youth and Sport / Holly Thorpe and Belinda Wheaton