Social Media Management: Technologies and Strategies for Creating Business Value

Detalls del llibre

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

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Autor/a Amy Van Looy
ISBN13 9783319219899
ISBN10 3319219898
Pàgines 250
Any Edició 2015
Fecha de publicación 24/09/2015
Idioma Alemany, Francès

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Social Media Management: Technologies and Strategies for Creating Business Value (Alemany, Francès)

Name: Social Media Management: Technologies and Strategies for Creating Business Value
Price: 80.27 EUR
Availability: OutOfStock
ISBN: 9783319219899