Cover -- Title -- Copyright -- Contents -- Preface and Acknowledgments -- 1 Introduction: Social Media Discourse, (Dis)Identifications and Diversities -- Part I Identifications and Disidentifications with Others -- 2 'Pissis Stories': Performing Transgressive and Precarious Girlhood in Social Media -- 3 "Are They Singing the National Anthem?": Football Followers' Responses to the Ethnic Diversification of Finland Men's National Football Team -- 4 Psychotherapeutic Discourse in Problematizing Transnational Identities in Computer-Mediated Interaction: Refusals to Be 'Diagnosed' -- 5 There Is No 'I' in 'Team': The Co-Construction of Expertise on the Nomadic Matt Travel Blog -- 6 Voices of Self- and Other-Identification From a Pro-Innocent Community: Action-Oriented Discourses in Online Popular Forensics -- 7 'Friendly' Comments: Interactional Displays of Alignment on Facebook and YouTube -- Part II Identifications of the Self -- 8 Negotiating Social Roles in Semi-public Online Contexts -- 9 "This Is a Wall of Memories": Time and Age Identity in Facebook Discourse -- 10 Age, Gender and Identities in Japanese Blogs: Analysis of Role Language as Stylization -- 11 "I Just Don't Know What Went Wrong"--Neo-Sincerity and Doing Gender and Age Otherwise in a Discussion Forum for Finnish Fans of My Little Pony -- 12 Resemiotizing the Metapragmatics of Konglish and Pidgin on YouTube -- 13 "Still Alive, Nigga": Multisemiotic Constructions of Self as Other in Finnish Rap Music Videos -- Contributors -- Index