This volume, edited by three of the world's leading analysts of risk and its communication, brings together contributions from a group of international experts working in the field of risk perception and risk communication. Key conceptual issues are discussed as well as a range of recent case studies (spanning BSE and food safety, AIDS/HIV, nuclear power, child protection, Y2K, electromagnetic fields, and waste incineration) that take forward the state-of-the-art in risk amplification theory. The volume also draws attention to lessons for public policy, risk management and risk communication practice.