Slogans. Circulations, contestations, and current engagements with neoliberal policies / Nicolette Makovicky, Anne-Christine Trémon, and Sheyla S. Zandonai -- From place name to slogan-name in Abu Dhabi. Reflection on nation branding and the "economy of renown" / Sophie Corbillé -- "Start here". Foundational slogans in Shenzhen, China / Anne-Christine Trémon -- "Macau people ruling Macau". Gambling governance and ethnicity in postcolonial China / Sheyla S. Zandonai -- "The dog in the manger". Neoliberal slogans at war in the Peruvian Amazon / Peter Bille Larsen -- "Work pays": the moral politics of labour in post-socialist Slovakia / Nicolette Makovicky -- "We are building Poland". On the history and circulation of a contested slogan / Jaro Stacul.