Detalls del llibre
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
Llegir més - Autor/a Torben Juul (Copenhagen Business School) Andersen
- ISBN13 9781107671355
- ISBN10 1107671353
- Pàgines 311
- Any Edició 2013
- Fecha de publicación 09/07/2013
- Idioma Alemany, Francès
Ressenyes i valoracions
Short Introduction to Strategic Management (Alemany, Francès)
- De
- Torben Juul (Copenhagen Business School) Andersen
- |
- Cambridge University Press (2013)
- 9781107671355



