Detalls del llibre
Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.
This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
- Autor/a Audrey Gilmore
- ISBN13 9780761941576
- ISBN10 0761941576
- Pàgines 215
- Any Edició 2003
- Fecha de publicación 02/06/2003
- Idioma Alemany, Francès
Ressenyes i valoracions
Services Marketing and Management (Alemany, Francès)
- De
- Audrey Gilmore
- |
- SAGE Publications Ltd (2003)
- 9780761941576



