Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program

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Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts?like segmentation and SRM?to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

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ISBN13 9781032981840
ISBN10 1032981849
Pàgines 122
Any Edició 2025
Fecha de publicación 21/04/2025
Idioma Alemany, Francès

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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program (Alemany, Francès)

Name: Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program
Price: 64.22 EUR
Availability: OutOfStock
ISBN: 9781032981840