Defining, delineating and driving elite performance -- The principles of elite coaching : blending knowledge, experience and novelty -- Being the personal coach -- Being the national coach in an Olympic sport -- Coaching a national team in professional football -- doing it week in, week out -- Coaching in action/adventure sports : a novel challenge -- Specialist coaching : coaching quarterbacks in NFL, college and high school -- Developing the players of tomorrow -- physiology : working in endurance -- Strength et conditioning in the elite team sport environment -- Performance analysis : working in football -- Working with psychology in professional football -- Keeping them on the pitch -- Medical practice with elites athletes -- Effective performance support : an integrated view -- Interdisciplinary performance development in elite sport : applied sport science -- Using data in football -- Research and innovation : seeking and securing competitive advantage -- Culture, leadership and management with elites -- Developing elites : academy systems -- Supporting performance : a national institute perspective -- The performance director's role -- Leading a national system -- Managing a professional football club -- Managing impressions and relationships when speaking to the sports media -- Fitting within the social milieu -- Vive la difference : perspectives on the challenges of being a woman in high level sport -- Developing coaches and players around the globe -- The coach nomad -- The transition to elite performance : societal contrasts in the same sport -- The new kids on the block -- Staying at the top in Olympic rowing for 25 years -- Playing home and away and away and away -- Life and sport : making it happen and progressing while you play -- Driving the performance system : does research help? -- Working in the jungle : how should elite sport practitioners operate and be developed? -- Creating long-term high performing teams.