Rewind charts the history of design and advertising over the last 40 years. Drawing on the extensive archives of the London-based organization, Design and Art Direction (D&AD) - one of the world's leading bodies representing the creative industries of design and advertising - it covers a broad range of design disciplines, including graphic design, TV, press and poster advertising, product design, new media and retail packaging.

A wide-ranging essay sets out the historical framework and describes the main developments in design and advertising since the 1960s. A selection of eclectic case studies illustrates key moments in design history. Different leading practitioners have each contributed texts to different decades from different angles, providing unique personal insights into the design and advertising of that era.