Detalls del llibre
Structure can be defined in terms of competition between retail businesses. Companies manoeuvre and innovate to gain competitive advantage over rivals. As a consequences, retail companies experiment with different retail formats in different locations. As national markets are perceived to offer less growth opportunities, so retail companies seek new opportunities in other countries.In this volume leading management researchers examine and attempt to make sense of the state of play in the competitive struggle between retail organisations, each of which is seeking not only to survive but to grow. Retail Structure is essential reading for all those studying retail management.
Llegir més - ISBN13 9780714641768
- ISBN10 0714641766
- Pàgines 223
- Any Edició 1995
- Fecha de publicación 02/05/1995
- Idioma Alemany, Francès
Ressenyes i valoracions
Retail Structure (Alemany, Francès)
- De
- |
- FRANK CASS (1995)
- 9780714641768



