This book presents a groundbreaking approach that will redefine the way we do business."Purpose" was endorsed by global business leaders from Rosabeth Moss Kanter to Lord Rothschild, and changed the way thousands of people think about the driving forces of business. "Purpose" received rave reviews in an array of print media, including the "New York Times", "Financial Times", "Forbes", and "Fast Company". "The Campaign" is also by Nikos Mourkogiannis. In "Purpose", world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.