Detalls del llibre
"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history"--
Llegir més - Autor/a Cayce Myers
- ISBN13 9781138491403
- ISBN10 1138491403
- Pàgines 171
- Any Edició 2026
- Fecha de publicación 13/05/2026
Ressenyes i valoracions
Public Relations History Theory, Practice, and Profession
- De
- Cayce Myers
- |
- ROUTLEDGE (2026)
- 9781138491403



