Detalls del llibre
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
- Autors Sudhir Anand, Avinash K. Shrivastava, Sachin Kumar Raut
- ISBN13 9781032325491
- ISBN10 1032325496
- Pàgines 274
- Any Edició 2024
- Fecha de publicación 01/05/2024
Ressenyes i valoracions
Promotional Practices and Perspectives from Emerging Markets
- De
- Sudhir Anand, Avinash K. Shrivastava, Sachin Kumar Raut
- |
- ROUTLEDGE (2024)
- 9781032325491



