This is a tale of our times. marking the 25th anniversary of Friends of the Earth, Promising the Earth locates the inside story of pioneering campaigns within a broader canvas. No single organization's record can expect to paraphrase the development of environmental consciousness and the growth of grassroots environmental movement, but experiences bear intimate witness to a story that is still unfolding. Enlivened by arresting illustrations and glimpses of colourful personalities that the issues of the day have brought to the fore, Promising the Earth takes stock of changing realities in, and attitudes to, environmental care over the past quarter-century. This eventful chronical acts as a platform from which to survey the future that lies beyond the threshold of the 21st century.