Detalls del llibre
One of the key determinants of success for today?s high-technology companies is product strategy?and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple?plus a new focus on growth strategies and on Internet businesses?define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Llegir més - Autor/a MICHAEL O'NEILL MCGRATH
- ISBN13 9780071362467
- ISBN10 0071362460
- Pàgines 400
- Any Edició 2000
- Fecha de publicación 12/10/2000
- Idioma Alemany, Francès
Ressenyes i valoracions
Product Strategy for High Technology Companies (Alemany, Francès)
- De
- MICHAEL O'NEILL MCGRATH
- 9780071362467



