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This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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Autor/a M. Calogridis
ISBN13 9780230614604
ISBN10 0230614604
Pàgines 190
Any Edició 2010
Fecha de publicación 29/01/2010
Idioma Alemany, Francès

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Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement (Alemany, Francès)

Name: Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement
Price: 58.50 EUR
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ISBN: 9780230614604