* The first and only dissection of the language political lies and conspiracy from a cognitive linguistic perspective, showing cognitive linguistic explanations of how lies and conspiracies effectively create mind worlds that proliferate different and dangerous "alternative truthes"

* Topic is high profile in an age of social media, political division and controversial leaders. It is original in its treatment of the topic from a cognitive linguistic perspective, which is a well established and sizeable area in language studies

* Highly applicable to cognitive linguistic courses as well as relevant reading around a very hot topic in language and linguistics generally, sociolinguistics, political science and discourse analysis