Detalls del llibre
The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
Llegir més - ISBN13 9780719068713
- ISBN10 0719068711
- Pàgines 256
- Any Edició 2005
- Fecha de publicación 26/05/2005
- Idioma Alemany, Francès
Ressenyes i valoracions
Political marketing: A comparative perspective (Alemany, Francès)
- De
- |
- Manchester University Press (2005)
- 9780719068713



