Detalls del llibre
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
- Autor/a Vic Markham
- ISBN13 9781138994973
- ISBN10 1138994979
- Pàgines 200
- Any Edició 2015
- Fecha de publicación 17/12/2015
Ressenyes i valoracions
Planning the Corporate Reputation (RLE Marketing)
- De
- Vic Markham
- |
- ROUTLEDGE (2015)
- 9781138994973



