The third edition of Online Journalism prepares readers to be multi-skilled, multimedia journalists who can create stories for online news, post their stories online and make sure those stories get into the hands of users. It recognizes that readers may create online content for a variety of news organizations from the online portion of legacy news organizations, to online-only startups, to blogs and news apps and more. It reviews the basic principles of journalism such as objectivity, fairness and accuracy while showing readers how to put those principles into practice online. Key features include a companion website, practical activities at the end of each chapter, screenshots illustrating key concepts and a Glossary. New to the Third Edition Comprehensive updates reflect the Internet's unparalleled capabilities and increased prominence as a source for news. Online journalism is now fundamental to how news organizations disseminate information. A new chapter explores how readers and journalists interact with and influence one another, leading to greater audience involvement. The chapter discusses participatory journalism, social media, crowdsourcing, mobile media and more. Increased emphasis on convergence and mobility recognizes the wide variety of platforms through which journalists report and readers access the news. The multimedia chapter has been expanded and updated to show aspiring online journalists how they can use multiple media elements and advanced interactivity to tell stories. Contents include- Introduction to online journalism; Online journalism structures; The audience : involved and in motion; Tools and terminology; Using online reporting sources; Creating and managing web content; Web page design; Writing and editing online; Using links in online stories; Using multimedia, mash-ups and APIs; Gathering and editing images, audio and video; Legal and ethical issues; Common CSS selectors.