In Social Norms in a Wired World Steven Hetcher argues that the traditional conception of norms as rule-like linguistic entities is erroneous. Instead, norms must be understood as patterns of rationally governed behavior maintained in groups by acts of conformity. Using informal game theory in the analysis of norms and customs, Hetcher breaks new ground by applying his theory of norms to tort law and Internet privacy laws.This book will appeal to students and professionals in law, philosophy, and political and social theory.