Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures and Tables -- 1 Multiplayer and Beyond: Witnessing the Evolution of Gaming -- PART I Social Forms of Gaming -- 2 From Social Play to Social Games and Back: The Emergence and Development of Social Network Games -- 3 Identifying Social Forms of Flow in Multiuser Video Games -- 4 Envisioning the Other: A Grounded Exploration of Social Roles in Digital Game Play -- PART II Online Gaming -- 5 Multiplayer Games as the Ultimate Communication Lab and Incubator: A Multimedia Study -- 6 The MMORPG Designer's Journey: Casualization and its Consequences for Social Interactions -- 7 Multiplayer Features and Game Success -- PART III Gender Issues in Gaming Communities -- 8 Sexism in Video Games and the Gaming Community -- 9 Women Are From FarmVille, Men Are From ViceCity: The Cycle of Exclusion and Sexism in Video Game Content and Culture -- PART IV Games for Change -- 10 The Key Features of Persuasive Games: A Model and Case Analysis -- 11 "Resist the Dictatorship of Malygos on Coldarra Island!": Evidence of MMOG Culture in Taiwan's Sunflower Social Movement -- 12 Between Drudgery and "Promesse du Bonheur": Games and Gamification -- List of Contributors -- Index