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This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.

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Autor/a Wolff Olins
ISBN13 9780566077371
ISBN10 056607737X
Pàgines 110
Any Edició 1996
Fecha de publicación 28/02/1996
Idioma Alemany, Francès

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New Guide to Identity: How to Create and Sustain Change Through Managing Identity (Alemany, Francès)

Name: New Guide to Identity: How to Create and Sustain Change Through Managing Identity
Price: 55.57 EUR
Availability: OutOfStock
ISBN: 9780566077371