Music Rights Unveiled- Front Cover -- Music Rights Unveiled -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Chapter 1: Introduction: The Wild West, We Meet Again -- Chapter 2: The Law: For Those Respecting the Law, We Salute You. For the Rebels, There Is No Such Thing as Free Music -- PURPOSE -- HISTORY -- DURATION OF COPYRIGHT -- WHAT IS COPYRIGHTABLE AND WHAT ARE THE RIGHTS IT PROTECTS? -- MUSIC COPYRIGHT -- FINDING THE COPYRIGHT OWNER -- COPYRIGHT SPLITS -- INFRINGEMENT OF COPYRIGHT -- FAIR USE DEFENSE -- FAIR USE IN ADVERTISING -- CREDITS IN FAIR USE -- PUBLIC DOMAIN -- THE INTERNET -- Chapter 3: Background and History: When Synchs Outshine Soundtracks -- Chapter 4: Music Supervisors: Every Project Can Use a Little Music Supervision -- Chapter 5: Finding Music: A Community of Composers, Libraries and Representatives -- HIRE A COMPOSER -- MUSIC COMPOSITION AGREEMENT -- PRODUCTION MUSIC LIBRARIES -- COMMERCIAL MUSIC -- DISCOVERY -- Chapter 6: The Process of Securing Rights: A Step-by-Step Guide to Avoiding Mistakes, Because What You Don't Know Can Cost You -- RESEARCH TOOLS -- CUE SHEET -- INITIAL RIGHTS VS. OPTIONS -- PRICE -- STEP DEALS -- MOST FAVORED NATIONS OR MFN -- PUBLIC TELEVISION -- Chapter 7: Brand Personality, Identity and Recognition: People Rank Music as More Difficult to Live without than Sports, Movies and Newspapers -- COMPOSING A JINGLE -- SONG PLACEMENT AND THE USE OF LICENSED MUSIC IN ADS -- RE-RECORDING A KNOWN SONG -- REFERENCES -- Chapter 8: Digital Media and Digital Platforms: Welcome to the Digital Era in All Its Forms -- ALL INTERNET/DIGITAL STREAMING RIGHTS -- VIDEO-ON-DEMAND STREAMING SERVICES -- OPTIONS -- STEP DEALS -- YOUTUBE -- SOCIAL MEDIA -- DIGITAL MARKETING AND ADVERTISING -- VIDEOGAMES AND APPS -- Chapter 9: For the Artist: There Is a Musician in All of Us